Beyond the Horizon Program - Designing Tourism Experiences in Northeastern BC

Program Applications Now Open

Apply Before October 31, 2024

We're inviting businesses, organizations, and individuals in Northeast BC to apply for this exclusive program to support businesses develop new and enhanced revenue-generating visitor experiences in Northeast BC.

The program includes a variety training elements (e-courses, 2-day in-person workshop, and group and individual online coaching).

Working collaboratively, Destination BC, Northern BC Tourism Association, Indigenous Tourism BC, and Tourism Cafe Canada are offering Beyond the Horizon: The Great Wilderness Experience Development Program, which supports Destination BC’s Invest in Iconics Strategy. The Strategy aims to responsibly increase tourism's benefits by marketing globally compelling place and route brands and delivering a much-enhanced destination experience. Stretching across Northern BC, The Great Wilderness™ (TGW) is the second iconic place brand to launch globally.

Click here to review the applicant evaluation criteria for one of the limited seats in this program.  This program is designed for already established operations who are looking to expand or enhance their offering to the visitors experiencing the region.  The criteria are provided to allow you to integrate these considerations into your application form answers.

This program is being offered free of charge by Destination BC and Northern BC Tourism.  It represents a significant investment by Destination BC and Northern BC Tourism.  Participants are expected to make a full commitment to the program and will be responsible for all other costs.

For more information, contact any of the following Northern BC Tourism Association staff:

Jennifer Moore at jennifer@nbctourism.com 250.262.2714
April Moi at april@nbctourism.com 250.793.0062
Martina Bancroft at martina@nbctourism.com 604.312.4513.