Marketing

With Northern BC Tourism Association

Northern BC Tourism’s Marketing Programs & Initiatives

We want to empower our stakeholders with the resources and tools to be successful and navigate all aspects of marketing the tourism industry.

Content Marketing

Through a distribution-first, multi-channel, partnered approach, NBCTA produces and curates rich, inspiring content for delivery to qualified audiences.

By partnering with influential content creators, brands, associations, media outlets and DMOs, NBCTA has been successful at delivering its marketing messages to millions of viewers in strategic target markets.
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Travel Media

Northern BC Tourism has a well-developed program to work with travel media to create exposure for the region as a choice destination.

Travel media relations is an essential marketing channel for sharing brand stories, building awareness, and encouraging travellers to visit Northern BC. We work together with Destination BC to deliver compelling travel stories to media outlets and journalists who specialize in tourism and travel lifestyle stories.
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Travel Trade

Northern BC Tourism works with an international network of tour operators on itinerary development, product knowledge, training and education, familiarization tours, and joint marketing initiatives to drive business to the region.

The travel trade program utilizes online travel agents, tour operators, wholesalers, and in-person travel agents who are located in overseas markets to promote tourism in our region using their local knowledge and expertise. Discover more about how you can benefit from joining our travel trade initiatives.
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Digital Marketing Campaigns

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We work with communities to ensure that innovative consumer marketing programs and campaigns are made available to support our stakeholders as we promote Northern BC as a world-class tourism destination.
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Community Marketing

Northern BC Tourism provides in-region support for Destination BC's Co-operative Marketing Partnerships Program, an application-based program that funds community and sector-driven marketing initiatives.

Northern BC Tourism currently supports the Northeast and Northwest co-op consortiums with their marketing efforts.
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Northern BC Tourism

1274 5th Avenue

Prince George, BC V2L 3L2

T: 250.561.0432

F: 250.561.0450

E: info@nbctourism.com

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