CONTENT Marketing

Marketing

Our Approach

NBCTA’s content marketing strategy is a distribution-first, multi-channel partnered approach to delivering rich, inspiring content to qualified audiences. By partnering with influential content creators, brands, associations, media outlets and DMOs, NBCTA has been successful at delivering its marketing messages to millions of viewers in strategic target markets.

Partnered Content

NBCTA partners with aligned brands and associations to deliver its marketing messages to millions of viewers in strategic target markets.

These partnerships allow us to create and integrate content that profiles Northern BC.

Route 16 Ramble

In partnership with influential retailer Lowbrow Customs, the Route 16 co-op and Fast Times Magazine, we exposed northern BC to a large, highly qualified international audience.


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Winter Experiences

Northern BC has no shortage of amazing winter experiences for every kind of outdoor enthusiast.

With seasonal dispersion integral to our sustainable tourism goals, profiling unique winter experiences in the region is more important than ever.

Table 100 at Hudson Bay Mountain

Skiing is just too much fun. Join Bill Myers and Perkins at table 100 in the Whisky Jack's Lounge on Hudson Bay Mountain in Smithers, British Columbia, Canada.


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Parks & Wilderness Lodges

Leading with our strengths, NBCTA works to profile the seemingly endless parks and wilderness experiences in the region.

Our goal is to target travellers looking to escape the crowds and experience the best backyard the province has to offer.

Sharing the Beauty of the Bulkley Valley

Frontier Experience's Derek Botchford shares his connection to the rivers and sweeping landscapes of Smithers and the Bulkley Valley.


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Touring

Touring remains a cornerstone to Northern BC's tourism economy, and a major focus of NBCTA's marketing priorities.

Our goal is to inspire travellers to push beyond the Sunday drive, explore the open road and discover local businesses in Northern BC.

Traveling the Alaska Highway by RV

In partnership with GoRVing.ca, the BC Lodging and Camping Association, Destination BC and the Northeast BC Tourism Co-op, NBCTA embarked on a large scale content capture highlighting RV travel along the Alaska Highway.


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Diversity, Accessibility & Sustainability

NBCTA continues to integrate accessible and sustainable experiences into its content portfolio.

While working to profile diversity in all our projects, we work with Spinal Cord Injury BC and Community Energy Association to position Northern BC as an accessible, diverse and sustainable destination.

Sit-skiing at Otway

Brandy Stiles shares why she loves winter and nordic sit-skiing in Otway, British Columbia, Canada. Produced in partnership with Spinal Cord Injury BC.


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Indigenous Tourism

Indigenous peoples maintain deep connections to the lands, waters, animals, and supernatural realms of their unique territories.

By working closely with Indigenous Tourism BC, NBCTA works to share these connections through the lens of Indigenous knowledge keepers and business owners.

Surfing in Haida Gwaii

Haida surfer and carver Gwaliga Hart shares his connection to the tides and lands of Haida Gwaii.


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Sustainability

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Get in Touch

If you have any questions about our programs or work, please reach out.

Contact Us

Northern BC Tourism

1274 5th Avenue

Prince George, BC V2L 3L2

T: 250.561.0432

F: 250.561.0450

E: info@nbctourism.com

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